The captivating content you write, the beautiful words which you use, the attractive descriptions which you create, the enticing facts about you, your skills, your service and your business, will help the reader (who is your potential client) decide whether you are the right practitioner for them. Step 1: As a health and wellbeing practitioner, here are 5 main areas of content to include on your home page: What you do, who you help, and possibly why you do what …
If you’re looking for clinic practice management software, try these out and see which is best for you. Many, if not all of them, have free trials. These are listed in no particular order…. Cliniko (with client case notes and it’s 10 years old so it’s been around a while!) Powerdiary (with client case notes) Write Upp (with client case notes) Timely Fresha (formally shedul – free) 10to8 (free) Setmore (free) Simplybook.me (free if you only do 50 appointment a …
How can we reward our long-term clients or thank them for continually using our service, without saying “thanks for supporting my business”? A client sent me an email asking if it was possible to reward her long term clients with a freebie of some kind. She mentioned that they were ‘loyal’ customers and she therefore wanted to reward them. As a customer/client/patient myself (to various type’s professionals such as yoga or Kung-Fu teachers, osteopaths, massage practitioners etc) I have received …
WOW, what a time we are now facing. I wish us, all over the world, luck in this endeavour. If you have already been affected in any way, I send you and yours healing vibes. For many of us, our businesses (never mind our lives) are going to be massively affected and as sole traders, there are many questions marks. For talking therapists, you have the luxury of moving to online sessions. For touch based, skin to skin therapists, we …
Supporting your clients during the Covid-19 pandemic Read More »
Liz Walton already had a website for her therapies and training. She felt it was time for a change so she called The Webmistress. Since writing this post originally in 2011, Liz and I have redesigned her site twice together. It’s important to keep up with the latest design and tech trends. With her original site, if Liz wanted to make a change to the site, she had to pay someone to do that for her and wait for that to happen. Money …
Free images unsplash.com pixabay.com Jeff Bullas has a list of website that have Free images vectorportal.com dreamstime.com/free-photos 30 Beautiful Digital Watercolor Freebies pexels.com Paid for images istockphoto.com colourbox.com textures.com photodune.net 123rf.com dreamstime.com shutterstock.com
I find it all very confusing. Just when I’ve spent a few hours figuring something out and deciding to set something in place, I then hear from someone else that we don’t have to set that thing in place. There’s reams of info, with clauses about this and that and the other. So I reckon, reduce your stress and prevent pulling out your hair, put a whole bunch of stuff in place, cover your back, then you don’t have to worry about anything. I’ve …
In my previous post you can read about GDPR and what action you can take to make sure you are adhering to the regulations. However, I felt we needed a bit more clarity on the “must clients opt-in” question. Ever heard of a “soft opt-in”? Well, now you have. The information below will help you tremendously to understand what you need to do around getting clients, or potential clients, to opt-in. Coupled with this advice, I recommend you do the …
GDPR Opt-In advice for complementary therapists / health and wellbeing practitioners Read More »
Easy speak GDPR summary and solutions below for health and wellbeing practitioners Don’t freak out about GDPR, it’s actually quite simple! We are not experts on this subject, this is simply The Webmistress take on all of these GRPD changes. I can’t include EVERYTHING in the list below, please read this checklist from the ICO and adhere to it. There is another checklist here (a more recent blog post) you might want to look at. As a wellbeing practitioner you …
Cookies. What are they and why do I need a cookie notice? Cookies? No, not fortune cookies! If you have a website which uses software like WordPress, Joomla or Drupal you will need to display a cookie notice and link to a page with a Privacy Policy. You might even need the afore mentioned if you have any other type of site e.g. Weebly or Wix. Cookies are tiny files created on your computer by your web browser. They are …
