The captivating content you write, the beautiful words which you use, the attractive descriptions which you create, the enticing facts about you, your skills, your service and your business, will help the reader (who is your potential client) decide whether you are the right practitioner for them. Step 1: As a health and wellbeing practitioner, here are 5 main areas of content to include on your home page: What you do, who you help, and possibly why you do what …
I find it all very confusing. Just when I’ve spent a few hours figuring something out and deciding to set something in place, I then hear from someone else that we don’t have to set that thing in place. There’s reams of info, with clauses about this and that and the other. So I reckon, reduce your stress and prevent pulling out your hair, put a whole bunch of stuff in place, cover your back, then you don’t have to worry about anything. I’ve …
In my previous post you can read about GDPR and what action you can take to make sure you are adhering to the regulations. However, I felt we needed a bit more clarity on the “must clients opt-in” question. Ever heard of a “soft opt-in”? Well, now you have. The information below will help you tremendously to understand what you need to do around getting clients, or potential clients, to opt-in. Coupled with this advice, I recommend you do the …
GDPR Opt-In advice for complementary therapists / health and wellbeing practitioners Read More »
Easy speak GDPR summary and solutions below for health and wellbeing practitioners Don’t freak out about GDPR, it’s actually quite simple! We are not experts on this subject, this is simply The Webmistress take on all of these GRPD changes. I can’t include EVERYTHING in the list below, please read this checklist from the ICO and adhere to it. There is another checklist here (a more recent blog post) you might want to look at. As a wellbeing practitioner you …
Cookies. What are they and why do I need a cookie notice? Cookies? No, not fortune cookies! If you have a website which uses software like WordPress, Joomla or Drupal you will need to display a cookie notice and link to a page with a Privacy Policy. You might even need the afore mentioned if you have any other type of site e.g. Weebly or Wix. Cookies are tiny files created on your computer by your web browser. They are …
I’m placing a bet on the fact that your website needs some attention. I know both of mine do! There is a lot to consider when the new year comes around. And one of them could be setting yourself up a plan to attend to your website. Like body cleanses are “the thing” to do in January, why not do a website cleanse? Or we can choose to not get caught up in the whole January thing and let leave this till February. …
OMG, Not the ‘B word’ I hear you say! Yes, the B word! I know you feel it is a nightmare. I know you question whether or not you have to do. And I certainly know you don’t want to blog, let alone say the B word. You wonder what on earth you’ll blog about. You wonder who on earth will read it. Quite frankly, it’s all too much to think about, let alone set into action. As a small …
Feel better about blogging – get a blogging buddy Read More »
So, you might be sitting there thinking…”I know computers pretty well and WordPress is free…surely I can make my own site?” The answer…yes of course you can (you can do anything!) but can you imagine how long and painstaking it will be? You’re on a steep learning curve. You’re learning how to build a site for a one-off?! Doesn’t it make much more sense to invest your time in what you specialise in and to pay a website expert like …
Why should I get a professional to create my website? Read More »
You’re excited about having your first website and you’ve called in The Webmistress to create a website for you. But what are you going to call it? How do you choose your domain name? Your domain name is part of your brand so it’s worth giving it some thought. It’s like your name – one of the ways you announce yourself to prospective clients. As part of your verbal calling card it needs to glide smoothly off your tongue when you’re …
