Here are some key factors to consider when crafting your website content:
Your website content should have a clear and concise message that effectively communicates your brand’s values, mission, and goals. A strong message helps build trust and credibility with your audience.
Understanding your target audience is crucial to creating content that resonates with them. Conduct research and gather data about your audience’s demographics, interests, and pain points to tailor your message to their needs.
Your website’s user experience should be smooth and intuitive. Ensure that your content is easy to navigate and visually appealing to keep users engaged.
Unique and Relevant
Your website content should be unique and relevant to your audience. Use storytelling techniques to make your content more interesting and memorable.
Read Beth’s about page and see what you think. After reading that, no doubt any website visitor looking for and IBS specialist wouldn’t hesitate to book in immediately.
As practitioners, sharing that kind of personal info can put us on doggy ground. Some of us won’t want to share too much personal information (for personal reasons and it’s advised by your profession that you don’t). Find your unique way around this. A dry and bland ‘about page’ with only your credential, might not entice the website reader enough to call you!
Tone of Voice
Your tone of voice should be consistent with your brand’s personality and values. Choose a tone that resonates with your audience and use it consistently throughout your content. As a wellbeing practitioner, your ‘voice’ really wants to ring in your potential clients ears.
Formatting and visuals to keep pages engaging
This page you’re reading, although it has headings and broken up paragraphs, it’s a great example of a page that is NOT engaging.
Format your content in a way that makes it easy to read and digest. Use headings, bullet points, and visuals like images and videos to break up large blocks of text and keep users engaged.
As a Webmistress client, we do most of this for you anyway when we build your website. However, if you are going to play an active role in the development of your site after the build, you want to keep this in mind. Use all the cool tools we give you in your WordPress site to help you with that. Or, whether you’re a current client, or want to work with us to improve your content, contact us for a lesson so we can show you how to keep your pages engaging.
Your homepage must be super engaging! And it needs to be a summary of your website, link to all the other pages of the site. Read this blog post about crafting your home page.
Search Engine Optimization (SEO)
SEO is vital to ensure your content is easily discoverable by search engines. Incorporate relevant keywords into your content and optimize your headings, meta descriptions, and URLs. SEO requires a few lessons, call us to get SEO savvy.
Call to Action
On every page, end your content with a ‘clear call to action’ that encourages your audience to take the next step, whether that be to contact you, get in touch with question or to book in, or sign up for your newsletter.