The homepage is the first page of your website.
Contrary to the old saying, “don’t judge a book by its cover”, Google (and other search engines) do indeed judge your website by it’s cover; the homepage.
“But I want my homepage to be clean and sparse” I hear you say. Yes, that’s a lovely idea; clean design is always desirable. Clean design gets the thumbs up. Minimal words, thumbs down.
Why is it a bad idea to have a minimal words on your site?
Google, et al, search the words on your site to find out what your site is about. That way, they know what you do and where you do it. Your website can then be listed in relevant search results. Very few words results in search engines not being able to decipher anything about your business. This decreases your chances of being listed in search results.
The home page is a summary of your site
It’s the most important page as it’s the page that the search engines lean toward showing in the search results. It should be A SUMMARY OF YOUR SITE. Summarise each section of your site in 1 paragraph. Each paragraph should link to their relevant section or other pages on your site.
The captivating content you write, the beautiful words which you use, the attractive descriptions which you create, the enticing facts about you, your skills, your service and your business, will help the reader (who is your potential client) decide whether you are the right practitioner for them.
Step 1: As a health and wellbeing practitioner, here are 5 main areas of content to include on your home page:
- What you do, who you help, and possibly why you do what you do.
- Where you do it
- A little bit about you
- Contact details
- Call to action
Step 2: Format your content so it’s easy to skim read
- Add at least one link to the relevant page/section
- Repeat 6-8 for the next section
Step 3: Create links to other pages on the site
The purpose of links is to keep the reader clicking from page to page. This creates a greater opportunity for readers to stay engaged.
Creating links on all pages will help you push the reader deeper into your site e.g. Read more about the massage treatments.
Links can also be a “CALL TO ACTION” which encourage the reader to take action e.g. Contact me to see what treatment is best for you, That sentence would link to your contact page.
Formation of content example
About the massage treatments
The massage treatments, right here in Bath, are deeply relaxing, restorative, therapeutic and healing.
Each treatment is different and together, we plan each session according to your needs.
The sessions will leave you feeling peaceful and nurtured. We will also explore post treatment self-care options.
Read more about massage treatments in Bath
Next heading example here
Next paragraph here blah blah things and stuff and stuff and things, are you getting excited yet about your new home page blah blah.
Next link here to the next section here
That’s the basics, now go large
You can big up your home page by following these great guidelines below, from Hubspot.
Create compelling content
To continue your journey on this subject, read more about creating compelling content.